Fundamentals Overview
Under Armour, Inc. is in the middle of its 52-week range with low valuation, trending downward today.
Valuation low
Intrinsic value (DCF)
-34.5% downside vs price
Risk (Beta)
1.73 — higher vol
BullzEye Analysis
Our composite tilts Sell on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.
Composite Signal
Pressures (Sell):
DCF 34.5% downside vs price · Sentiment weakening (3 downgrades) · 3M vs S&P 500: -31.8% · 3M vs Consumer Cyclical sector: -25.9% · Beta 1.73 (elevated)
Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.
Key Stats
About
Ratings & Grades at a Glance
Overall rating: C-. Recent institutional grades: majority downgrades. Current institutional positions: Buy: 3, Equal Weight: 3, Hold: 3, Market Perform: 8, Neutral: 9, Sell: 2, Underperform: 1, Underweight: 1.
Valuation & Ratios
Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.
DCF vs price: DCF estimate is $3.84; current price is $5.87. That’s a -34.5% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.
| Metric | Value |
|---|---|
| Valuation | |
| P/E (TTM) | N/A |
| DCF value (model) | $3.84 (-34.5% vs price) |
| PEG (TTM) | N/A |
| P/B (TTM) | 1.73 |
| P/S (TTM) | 0.49 |
| Liquidity & enterprise | |
| Current Ratio (TTM) | 1.62 |
| Quick Ratio (TTM) | 1.08 |
| Cash Ratio (TTM) | 0.18 |
| Profitability | |
| ROE (TTM) | N/A |
| ROA (TTM) | N/A |
| Revenue growth (YoY) | N/A |
| Net margin (TTM) | -9.94% |
| Gross margin (TTM) | 45.86% |
| Operating margin (TTM) | 5.35% |
| Debt to equity (TTM) | N/A |
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Price Target, Ratings & Grades
Analyst price targets, consensus, rating snapshot, and institutional grades for UAA.
Analyst Sentiment at a Glance
Stock Grades (Institutions)
| Institution | Action | Previous Grade | New Grade | Date |
|---|---|---|---|---|
| UBS | maintain | Buy | Buy | 2026-05-14 |
| Truist Securities | maintain | Hold | Hold | 2026-05-13 |
| Stifel | downgrade | Buy | Hold | 2026-05-13 |
| BNP Paribas | maintain | Neutral | Neutral | 2026-05-13 |
| Citigroup | maintain | Sell | Sell | 2026-05-13 |
| Barclays | maintain | Equal Weight | Equal Weight | 2026-05-13 |
| Citigroup | downgrade | Neutral | Sell | 2026-02-10 |
| Barclays | maintain | Equal Weight | Equal Weight | 2026-02-09 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2026-02-09 |
| Goldman Sachs | maintain | Neutral | Neutral | 2026-02-09 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2026-02-06 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2026-01-30 |
| Citigroup | maintain | Neutral | Neutral | 2026-01-23 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2025-11-07 |
| Evercore ISI Group | maintain | Underperform | Underperform | 2025-11-07 |
| UBS | maintain | Buy | Buy | 2025-11-07 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2025-10-31 |
| Citigroup | maintain | Neutral | Neutral | 2025-10-21 |
| Rothschild & Co | downgrade | Buy | Neutral | 2025-09-15 |
| Baird | maintain | Neutral | Neutral | 2025-08-11 |
| UBS | maintain | Buy | Buy | 2025-08-11 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2025-08-11 |
| Citigroup | maintain | Neutral | Neutral | 2025-08-11 |
| B of A Securities | maintain | Neutral | Neutral | 2025-08-11 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2025-08-08 |
| JP Morgan | maintain | Underweight | Underweight | 2025-08-08 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2025-08-04 |
| Baird | maintain | Neutral | Neutral | 2025-05-14 |
| Truist Securities | maintain | Hold | Hold | 2025-05-14 |
| Wells Fargo | maintain | Equal Weight | Equal Weight | 2025-05-14 |