Fundamentals Overview
Under Armour, Inc. is in the middle of its 52-week range with low valuation, trading relatively flat today.
Valuation low
Intrinsic value (DCF)
-57.6% downside vs price
Risk (Beta)
1.82 — higher vol
BullzEye Analysis
Our composite tilts Sell on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.
Composite Signal
Supporting (Buy):
3M vs S&P 500: +12.6% · 3M vs Consumer Cyclical sector: +18.3%
Pressures (Sell):
DCF 57.6% downside vs price · Sentiment weakening (2 downgrades) · Beta 1.82 (elevated)
Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.
Key Stats
About
Ratings & Grades at a Glance
Overall rating: C-. Recent institutional grades: majority downgrades. Current institutional positions: Buy: 3, Equal Weight: 2, Hold: 2, Market Perform: 9, Neutral: 9, Outperform: 1, Sell: 1, Underperform: 2, Underweight: 1.
Valuation & Ratios
Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.
DCF vs price: DCF estimate is $2.68; current price is $6.33. That’s a -57.6% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.
| Metric | Value |
|---|---|
| Valuation | |
| P/E (TTM) | N/A |
| DCF value (model) | $2.68 (-57.6% vs price) |
| PEG (TTM) | N/A |
| P/B (TTM) | 1.87 |
| P/S (TTM) | 0.54 |
| Liquidity & enterprise | |
| Current Ratio (TTM) | 1.43 |
| Quick Ratio (TTM) | 0.92 |
| Cash Ratio (TTM) | 0.22 |
| Profitability | |
| ROE (TTM) | N/A |
| ROA (TTM) | N/A |
| Revenue growth (YoY) | N/A |
| Net margin (TTM) | -10.44% |
| Gross margin (TTM) | 46.58% |
| Operating margin (TTM) | -2.54% |
| Debt to equity (TTM) | N/A |
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Price Target, Ratings & Grades
Analyst price targets, consensus, rating snapshot, and institutional grades for UAA.
Analyst Sentiment at a Glance
Stock Grades (Institutions)
| Institution | Action | Previous Grade | New Grade | Date |
|---|---|---|---|---|
| Citigroup | downgrade | Neutral | Sell | 2026-02-10 |
| Barclays | maintain | Equal Weight | Equal Weight | 2026-02-09 |
| Goldman Sachs | maintain | Neutral | Neutral | 2026-02-09 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2026-02-09 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2026-02-06 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2026-01-30 |
| Citigroup | maintain | Neutral | Neutral | 2026-01-23 |
| UBS | maintain | Buy | Buy | 2025-11-07 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2025-11-07 |
| Evercore ISI Group | maintain | Underperform | Underperform | 2025-11-07 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2025-10-31 |
| Citigroup | maintain | Neutral | Neutral | 2025-10-21 |
| Rothschild & Co | downgrade | Buy | Neutral | 2025-09-15 |
| Baird | maintain | Neutral | Neutral | 2025-08-11 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2025-08-11 |
| Citigroup | maintain | Neutral | Neutral | 2025-08-11 |
| B of A Securities | maintain | Neutral | Neutral | 2025-08-11 |
| UBS | maintain | Buy | Buy | 2025-08-11 |
| JP Morgan | maintain | Underweight | Underweight | 2025-08-08 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2025-08-08 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2025-08-04 |
| Needham | maintain | Hold | Hold | 2025-05-14 |
| Wells Fargo | maintain | Equal Weight | Equal Weight | 2025-05-14 |
| BMO Capital | maintain | Outperform | Outperform | 2025-05-14 |
| B of A Securities | maintain | Neutral | Neutral | 2025-05-14 |
| Truist Securities | maintain | Hold | Hold | 2025-05-14 |
| Stifel | maintain | Buy | Buy | 2025-05-14 |
| Evercore ISI Group | maintain | Underperform | Underperform | 2025-05-14 |
| Baird | maintain | Neutral | Neutral | 2025-05-14 |
| Telsey Advisory Group | maintain | Market Perform | Market Perform | 2025-05-13 |