PRPL - Purple Innovation, Inc. Common Stock

PRPL

$1.88 +0.00 (+0.00%)

Pre-Market: $1.88 +0.00 (+0.00%)

Last updated: Oct 13, 2026 08:00

52-Week Range

$1.88

$1.83 $1.88 $22.88

Fundamentals Overview

Purple Innovation, Inc. Common Stock is near the low of its 52-week range with low valuation, trading relatively flat today.

Valuation low

P/B 61.26 P/S 0.02

Risk (Beta)

1.45 — higher vol

BullzEye Analysis

Our composite tilts Hold on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.

Composite Signal

Sell

Buy

Hold — 55% confidence Risk: High Volatility — Beta 1.45. Consider smaller position size due to higher beta.

Supporting (Buy):

P/S 0.02 (value)

Pressures (Sell):

Beta 1.45 (elevated)

Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.

Key Stats

Market Cap

$8.15M

P/E (TTM)

N/A

EPS (TTM)

N/A

Dividend Yield

N/A

52-Week Range

$1.83 - $22.88

Volume vs Avg

N/A

Beta

1.45

About

Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.

Sector: Consumer

Headquarters: US

Website: www.purple.com

Beta: 1.45 (More volatile than market)

Financial story & AI narrative

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Valuation & Ratios

Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.

Metric	Value
Valuation
P/E (TTM)	N/A
PEG (TTM)	N/A
P/B (TTM)	61.26
P/S (TTM)	0.02
Profitability
ROE (TTM)	N/A
ROA (TTM)	-17.17%
Revenue growth (YoY)	N/A
Net margin (TTM)	-10.74%
Gross margin (TTM)	41.78%
Operating margin (TTM)	-7.81%
Debt to equity (TTM)	54.28

Latest News

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Price Target, Ratings & Grades

Analyst price targets, consensus, rating snapshot, and institutional grades for PRPL.

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Price target data is not available for this symbol from the current data source.

Stock Grades (Institutions)

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