$0.31
0.01 (-4.49%)
Last updated: Jul 15, 2026 02:18
Fundamentals Overview
Purple Innovation, Inc. is near the low of its 52-week range with low valuation, trending downward today.
Valuation low
Risk (Beta)
1.46 — higher vol
BullzEye Analysis
Our composite tilts Hold on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.
Composite Signal
Supporting (Buy):
Analyst grade: B-
Pressures (Sell):
Sentiment weakening (5 downgrades) · 3M vs S&P 500: -58.5% · 3M vs Consumer Cyclical sector: -50.7% · Beta 1.46 (elevated)
Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.
Key Stats
About
Ratings & Grades at a Glance
Overall rating: B-. Recent institutional grades: majority downgrades. Current institutional positions: Buy: 3, Hold: 3, Neutral: 7, Outperform: 8, Overweight: 7, Perform: 1, Sector Weight: 1.
Valuation & Ratios
Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.
DCF vs price: DCF estimate is $-4.13; current price is $0.31. That’s a -1418.9% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.
| Metric | Value |
|---|---|
| Valuation | |
| P/E (TTM) | N/A |
| PEG (TTM) | N/A |
| P/B (TTM) | N/A |
| P/S (TTM) | 0.07 |
| Liquidity & enterprise | |
| Current Ratio (TTM) | 1.24 |
| Quick Ratio (TTM) | 0.62 |
| Cash Ratio (TTM) | 0.27 |
| Profitability | |
| ROE (TTM) | N/A |
| ROA (TTM) | N/A |
| Revenue growth (YoY) | N/A |
| Net margin (TTM) | -13.65% |
| Gross margin (TTM) | 39.69% |
| Operating margin (TTM) | -9.86% |
| Debt to equity (TTM) | N/A |
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Price Target, Ratings & Grades
Analyst price targets, consensus, rating snapshot, and institutional grades for PRPL.
Analyst Sentiment at a Glance
Stock Grades (Institutions)
| Institution | Action | Previous Grade | New Grade | Date |
|---|---|---|---|---|
| UBS | maintain | Neutral | Neutral | 2026-04-29 |
| Keybanc | downgrade | Overweight | Sector Weight | 2026-04-29 |
| UBS | maintain | Neutral | Neutral | 2026-04-01 |
| Wedbush | maintain | Neutral | Neutral | 2025-03-26 |
| Wedbush | downgrade | Outperform | Neutral | 2024-09-04 |
| Craig-Hallum | maintain | Hold | Hold | 2024-08-06 |
| Wedbush | maintain | Outperform | Outperform | 2024-05-08 |
| Roth MKM | maintain | Buy | Buy | 2024-03-21 |
| Wedbush | maintain | Outperform | Outperform | 2024-03-13 |
| Craig-Hallum | maintain | Hold | Hold | 2024-03-13 |
| Roth MKM | upgrade | Neutral | Buy | 2024-03-13 |
| Roth MKM | maintain | Neutral | Neutral | 2024-03-07 |
| Keybanc | maintain | Overweight | Overweight | 2024-01-24 |
| Wedbush | maintain | Outperform | Outperform | 2024-01-24 |
| Oppenheimer | downgrade | Outperform | Perform | 2023-11-13 |
| Keybanc | maintain | Overweight | Overweight | 2023-11-10 |
| Wedbush | maintain | Outperform | Outperform | 2023-11-10 |
| Craig-Hallum | downgrade | Buy | Hold | 2023-11-10 |
| Oppenheimer | maintain | Outperform | Outperform | 2023-08-25 |
| Wedbush | maintain | Outperform | Outperform | 2023-08-10 |
| Wedbush | maintain | Outperform | Outperform | 2023-04-14 |
| UBS | maintain | Neutral | Neutral | 2023-03-21 |
| Keybanc | maintain | Overweight | Overweight | 2023-02-01 |
| Keybanc | maintain | Overweight | Overweight | 2023-01-12 |
| Craig-Hallum | upgrade | Hold | Buy | 2022-11-10 |
| Wedbush | maintain | Outperform | Outperform | 2022-09-20 |
| Keybanc | maintain | Overweight | Overweight | 2022-09-20 |
| Keybanc | maintain | Overweight | Overweight | 2022-03-28 |
| Roth Capital | downgrade | Buy | Neutral | 2022-03-02 |
| Keybanc | maintain | Overweight | Overweight | 2022-03-02 |