$149.96
1.54 (-1.02%)
Last updated: Jul 19, 2026 18:56
Fundamentals Overview
The Procter & Gamble Company is in the middle of its 52-week range with premium valuation, trading relatively flat today.
Valuation premium
Intrinsic value (DCF)
+38.6% upside vs price
Profitability
Risk (Beta)
0.38 — lower vol
Earnings & growth
BullzEye Analysis
Our composite tilts Buy on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.
Composite Signal
Supporting (Buy):
DCF +38.6% upside vs price · Analyst grade: B+ · Sentiment improving (2 upgrades) · 3M vs Consumer Defensive sector: +6.9%
Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.
Key Stats
About
Ratings & Grades at a Glance
Overall rating: B+. Recent institutional grades: majority upgrades. Current institutional positions: Buy: 10, Equal Weight: 2, Hold: 4, In Line: 1, Neutral: 4, Outperform: 1, Overweight: 8.
Valuation & Ratios
Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.
DCF vs price: DCF estimate is $207.80; current price is $149.96. That’s a +38.6% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.
| Metric | Value |
|---|---|
| Valuation | |
| P/E (TTM) | 21.74 |
| DCF value (model) | $207.80 (38.6% upside) |
| PEG (TTM) | 2.88 |
| P/B (TTM) | 6.65 |
| P/S (TTM) | 4.03 |
| P/FCF (TTM) | 23.24 |
| Liquidity & enterprise | |
| Current Ratio (TTM) | 0.73 |
| Quick Ratio (TTM) | 0.53 |
| Cash Ratio (TTM) | 0.32 |
| Profitability | |
| ROE (TTM) | N/A |
| ROA (TTM) | N/A |
| Revenue growth (YoY) | N/A |
| Net margin (TTM) | 19.22% |
| Gross margin (TTM) | 50.33% |
| Operating margin (TTM) | 23.24% |
| Debt to equity (TTM) | N/A |
Latest News
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Price Target, Ratings & Grades
Analyst price targets, consensus, rating snapshot, and institutional grades for PG.
Analyst Sentiment at a Glance
Stock Grades (Institutions)
| Institution | Action | Previous Grade | New Grade | Date |
|---|---|---|---|---|
| JP Morgan | maintain | Overweight | Overweight | 2026-07-16 |
| B of A Securities | maintain | Buy | Buy | 2026-07-10 |
| TD Cowen | maintain | Hold | Hold | 2026-04-27 |
| Evercore ISI Group | maintain | In Line | In Line | 2026-04-27 |
| Wells Fargo | maintain | Overweight | Overweight | 2026-04-27 |
| UBS | maintain | Buy | Buy | 2026-04-27 |
| JP Morgan | maintain | Overweight | Overweight | 2026-04-17 |
| Barclays | maintain | Equal Weight | Equal Weight | 2026-04-14 |
| B of A Securities | maintain | Buy | Buy | 2026-04-10 |
| Wells Fargo | maintain | Overweight | Overweight | 2026-04-08 |
| Piper Sandler | maintain | Neutral | Neutral | 2026-04-08 |
| UBS | maintain | Buy | Buy | 2026-04-07 |
| Deutsche Bank | maintain | Hold | Hold | 2026-03-30 |
| TD Cowen | downgrade | Buy | Hold | 2026-01-27 |
| Wells Fargo | maintain | Overweight | Overweight | 2026-01-23 |
| UBS | maintain | Buy | Buy | 2026-01-23 |
| JP Morgan | upgrade | Neutral | Overweight | 2026-01-23 |
| UBS | maintain | Buy | Buy | 2026-01-14 |
| TD Cowen | maintain | Buy | Buy | 2026-01-08 |
| Wells Fargo | maintain | Overweight | Overweight | 2026-01-05 |
| JP Morgan | maintain | Neutral | Neutral | 2025-12-18 |
| Jefferies | upgrade | Hold | Buy | 2025-12-17 |
| Freedom Broker | maintain | Hold | Hold | 2025-10-29 |
| JP Morgan | maintain | Neutral | Neutral | 2025-10-27 |
| Raymond James | maintain | Outperform | Outperform | 2025-10-20 |
| JP Morgan | maintain | Neutral | Neutral | 2025-10-10 |
| B of A Securities | maintain | Buy | Buy | 2025-10-08 |
| UBS | maintain | Buy | Buy | 2025-10-08 |
| Barclays | maintain | Equal Weight | Equal Weight | 2025-10-01 |
| Wells Fargo | maintain | Overweight | Overweight | 2025-09-25 |