NUS Add to watchlist $7.53 +0.06 (+0.80%) Last updated: Apr 22, 2026 14:31
52-Week Range
$7.53
$5.43 $7.53 $14.62

Fundamentals Overview

Nu Skin Enterprises, Inc. is near the low of its 52-week range with attractive valuation, trading relatively flat today.

Valuation attractive

P/E 2.4 PEG 0.01 P/B 0.45 P/S 0.24

Intrinsic value (DCF)

+140.5% upside vs price

Profitability

Net margin 10.8%

Risk (Beta)

1.07 — in line vol

Earnings & growth

EPS $3.21 Rev +1.7% Profit -15.2% vs prior qtr

BullzEye Analysis

Our composite tilts Hold on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.

Composite Signal

Sell
Buy
Hold — 61% confidence Risk: Moderate Volatility — Beta 1.07. Diversify and only invest what you can afford to lose.

Supporting (Buy):

DCF +140.5% upside vs price · Analyst grade: A+ · Sentiment improving (3 upgrades)

Pressures (Sell):

3M vs S&P 500: -36.8% · 3M vs Consumer Defensive sector: -32.2%

Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.

Key Stats

Market Cap
$362.39M
P/E (TTM)
2.35
EPS (TTM)
$3.21
Dividend Yield
1.59%
52-Week Range
$5.43 - $14.62
Volume vs Avg
N/A
Beta
1.07

About

Nu Skin Enterprises, Inc. develops and distributes beauty and wellness products worldwide. It provides skin care systems, including ageLOC Spa systems, ageLOC Transformation anti-aging skin care systems, and ageLOC LumiSpa skin treatment and cleansing devices; and ageLOC Boost, as well as a range of other cosmetic and personal care products. The company also offers ageLOC Youth nutritional supplements, ageLOC TR90 weight management and body shaping systems, LifePak nutritional supplements, ageLO...
Sector: Consumer Defensive
Headquarters: US
Employees: 3,100
IPO Date: Nov 1996
Beta: 1.07 (More volatile than market)

Ratings & Grades at a Glance

Overall rating: A+. Recent institutional grades: majority upgrades. Current institutional positions: Buy: 4, Hold: 5, Neutral: 21.

Financial story & AI narrative

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Valuation & Ratios

Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.

DCF vs price: DCF estimate is $18.11; current price is $7.53. That’s a +140.5% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.

Metric Value
Valuation
P/E (TTM) 2.35
DCF value (model) $18.11 (140.5% upside)
PEG (TTM) 0.01
P/B (TTM) 0.45
P/S (TTM) 0.24
P/FCF (TTM) 7.88
Liquidity & enterprise
Current Ratio (TTM) 2.08
Quick Ratio (TTM) 1.38
Cash Ratio (TTM) 0.9
Profitability
ROE (TTM) N/A
ROA (TTM) N/A
Revenue growth (YoY) N/A
Net margin (TTM) 10.79%
Gross margin (TTM) 69.45%
Operating margin (TTM) 4.43%
Debt to equity (TTM) N/A

Latest News

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Price Target, Ratings & Grades

Analyst price targets, consensus, rating snapshot, and institutional grades for NUS.

Analyst Sentiment at a Glance

A+ Sentiment Improving
Buy 4Hold 5Neutral 21
3 upgrades, 2 downgrades
Consensus Target
$11.00
High Target
$11.00
Low Target
$11.00
Median Target
$11.00

Stock Grades (Institutions)

Institution Action Previous Grade New Grade Date
DA Davidson maintain Neutral Neutral 2024-12-20
Citigroup maintain Neutral Neutral 2024-10-22
DA Davidson maintain Neutral Neutral 2024-08-12
Citigroup maintain Neutral Neutral 2024-08-09
DA Davidson maintain Neutral Neutral 2024-05-09
DA Davidson maintain Neutral Neutral 2024-01-05
Stifel maintain Hold Hold 2023-10-16
Citigroup maintain Neutral Neutral 2023-09-29
DA Davidson maintain Neutral Neutral 2023-08-03
Stifel maintain Hold Hold 2023-08-02
DA Davidson maintain Neutral Neutral 2023-05-19
Citigroup maintain Neutral Neutral 2023-03-01
DA Davidson maintain Neutral Neutral 2023-02-16
Jefferies downgrade Buy Hold 2023-01-31
DA Davidson maintain Neutral Neutral 2022-11-23
Citigroup maintain Neutral Neutral 2022-10-05
DA Davidson maintain Neutral Neutral 2022-08-23
Citigroup maintain Neutral Neutral 2022-08-08
DA Davidson maintain Neutral Neutral 2022-05-05
DA Davidson maintain Neutral Neutral 2022-02-17
Citigroup maintain Neutral Neutral 2021-11-24
DA Davidson maintain Neutral Neutral 2021-10-06
DA Davidson downgrade Buy Neutral 2021-02-12
Jefferies maintain Buy Buy 2021-02-02
B of A Securities upgrade Underperform Neutral 2020-10-02
DA Davidson maintain Buy Buy 2020-10-02
Stifel maintain Hold Hold 2020-08-06
DA Davidson upgrade Neutral Buy 2020-07-02
Jefferies upgrade Hold Buy 2020-07-02
Stifel maintain Hold Hold 2020-06-11