NUS Add to watchlist
$5.17 +0.20 (+4.02%)
After Hours: $5.17 +0.00 (+0.00%)
Last updated: Jul 15, 2026 23:00
52-Week Range
$5.17
$4.89 $5.17 $14.62

Fundamentals Overview

Nu Skin Enterprises, Inc. is near the low of its 52-week range with attractive valuation, trending upward today.

Valuation attractive

P/E 4.7 PEG 0.02 P/B 0.31 P/S 0.17

Intrinsic value (DCF)

+396.5% upside vs price

Profitability

Net margin 3.8%

Risk (Beta)

0.96 — in line vol

Earnings & growth

EPS $1.10 Rev -13.4% Profit -87.3% vs prior qtr

BullzEye Analysis

Our composite tilts Hold on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.

Composite Signal

Sell
Buy
Hold — 61% confidence Risk: Moderate Volatility — Beta 0.96. Diversify and only invest what you can afford to lose.

Supporting (Buy):

DCF +396.5% upside vs price · Analyst grade: A · Sentiment improving (3 upgrades)

Pressures (Sell):

3M vs S&P 500: -41.2% · 3M vs Consumer Defensive sector: -33.9%

Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.

Key Stats

Market Cap
$251.01M
P/E (TTM)
4.69
EPS (TTM)
$1.10
Dividend Yield
4.64%
52-Week Range
$4.89 - $14.62
Volume vs Avg
N/A
Beta
0.96

About

Nu Skin Enterprises, Inc. (NUS) is a global enterprise dedicated to the creation and worldwide distribution of beauty and wellness solutions. The company's diverse product offerings encompass advanced skincare systems, such as the ageLOC Spa and ageLOC Transformation age-defying lines, innovative devices like the ageLOC LumiSpa for comprehensive skin treatment and cleansing, and the ageLOC Boost, alongside various other cosmetic and personal care items. In the realm of health and nutrition, Nu S...
Sector: Consumer Defensive
Headquarters: US
Employees: 2,800
IPO Date: Nov 1996
Beta: 0.96 (Less volatile than market)

Ratings & Grades at a Glance

Overall rating: A. Recent institutional grades: majority upgrades. Current institutional positions: Buy: 4, Hold: 5, Neutral: 21.

Financial story & AI narrative

Open this tab to load the financial story.

Valuation & Ratios

Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.

DCF vs price: DCF estimate is $25.67; current price is $5.17. That’s a +396.5% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.

Metric Value
Valuation
P/E (TTM) 4.69
DCF value (model) $25.67 (396.5% upside)
PEG (TTM) 0.02
P/B (TTM) 0.31
P/S (TTM) 0.17
P/FCF (TTM) 6.04
Liquidity & enterprise
Current Ratio (TTM) 2.03
Quick Ratio (TTM) 1.34
Cash Ratio (TTM) 0.77
Profitability
ROE (TTM) N/A
ROA (TTM) N/A
Revenue growth (YoY) N/A
Net margin (TTM) 3.78%
Gross margin (TTM) 69.31%
Operating margin (TTM) 5.66%
Debt to equity (TTM) N/A

Latest News

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Price Target, Ratings & Grades

Analyst price targets, consensus, rating snapshot, and institutional grades for NUS.

Analyst Sentiment at a Glance

A Sentiment Improving
Buy 4Hold 5Neutral 21
3 upgrades, 2 downgrades
Consensus Target
$11.00
High Target
$11.00
Low Target
$11.00
Median Target
$11.00

Stock Grades (Institutions)

Institution Action Previous Grade New Grade Date
DA Davidson maintain Neutral Neutral 2024-12-20
Citigroup maintain Neutral Neutral 2024-10-22
DA Davidson maintain Neutral Neutral 2024-08-12
Citigroup maintain Neutral Neutral 2024-08-09
DA Davidson maintain Neutral Neutral 2024-05-09
DA Davidson maintain Neutral Neutral 2024-01-05
Stifel maintain Hold Hold 2023-10-16
Citigroup maintain Neutral Neutral 2023-09-29
DA Davidson maintain Neutral Neutral 2023-08-03
Stifel maintain Hold Hold 2023-08-02
DA Davidson maintain Neutral Neutral 2023-05-19
Citigroup maintain Neutral Neutral 2023-03-01
DA Davidson maintain Neutral Neutral 2023-02-16
Jefferies downgrade Buy Hold 2023-01-31
DA Davidson maintain Neutral Neutral 2022-11-23
Citigroup maintain Neutral Neutral 2022-10-05
DA Davidson maintain Neutral Neutral 2022-08-23
Citigroup maintain Neutral Neutral 2022-08-08
DA Davidson maintain Neutral Neutral 2022-05-05
DA Davidson maintain Neutral Neutral 2022-02-17
Citigroup maintain Neutral Neutral 2021-11-24
DA Davidson maintain Neutral Neutral 2021-10-06
DA Davidson downgrade Buy Neutral 2021-02-12
Jefferies maintain Buy Buy 2021-02-02
DA Davidson maintain Buy Buy 2020-10-02
B of A Securities upgrade Underperform Neutral 2020-10-02
Stifel maintain Hold Hold 2020-08-06
DA Davidson upgrade Neutral Buy 2020-07-02
Jefferies upgrade Hold Buy 2020-07-02
Stifel maintain Hold Hold 2020-06-11