Fundamentals Overview
The Hershey Company is in the middle of its 52-week range with premium valuation, trending downward today.
Valuation premium
Intrinsic value (DCF)
+129.1% upside vs price
Profitability
Risk (Beta)
0.18 — lower vol
Earnings & growth
BullzEye Analysis
Our composite tilts Buy on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.
Composite Signal
Supporting (Buy):
DCF +129.1% upside vs price · Analyst grade: B+ · Sentiment improving (4 upgrades)
Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.
Key Stats
About
Ratings & Grades at a Glance
Overall rating: B+. Recent institutional grades: majority upgrades. Current institutional positions: Equal Weight: 4, Hold: 6, In Line: 2, Neutral: 14, Overweight: 3, Sector Perform: 1.
Valuation & Ratios
Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.
DCF vs price: DCF estimate is $439.62; current price is $191.89. That’s a +129.1% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.
| Metric | Value |
|---|---|
| Valuation | |
| P/E (TTM) | 44.16 |
| DCF value (model) | $439.62 (129.1% upside) |
| PEG (TTM) | N/A |
| P/B (TTM) | 8.42 |
| P/S (TTM) | 3.33 |
| P/FCF (TTM) | 18.83 |
| Liquidity & enterprise | |
| Current Ratio (TTM) | 1.19 |
| Quick Ratio (TTM) | 0.72 |
| Cash Ratio (TTM) | 0.31 |
| Profitability | |
| ROE (TTM) | N/A |
| ROA (TTM) | N/A |
| Revenue growth (YoY) | N/A |
| Net margin (TTM) | 7.55% |
| Gross margin (TTM) | 33.27% |
| Operating margin (TTM) | 12.12% |
| Debt to equity (TTM) | N/A |
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Price Target, Ratings & Grades
Analyst price targets, consensus, rating snapshot, and institutional grades for HSY.
Analyst Sentiment at a Glance
Stock Grades (Institutions)
| Institution | Action | Previous Grade | New Grade | Date |
|---|---|---|---|---|
| UBS | maintain | Neutral | Neutral | 2026-04-01 |
| Deutsche Bank | maintain | Hold | Hold | 2026-03-30 |
| Evercore ISI Group | maintain | In Line | In Line | 2026-03-20 |
| Morgan Stanley | maintain | Overweight | Overweight | 2026-03-16 |
| Mizuho | maintain | Neutral | Neutral | 2026-02-24 |
| Barclays | maintain | Equal Weight | Equal Weight | 2026-02-09 |
| Wells Fargo | maintain | Equal Weight | Equal Weight | 2026-02-06 |
| Stifel | maintain | Hold | Hold | 2026-02-06 |
| DA Davidson | maintain | Neutral | Neutral | 2026-02-06 |
| RBC Capital | maintain | Sector Perform | Sector Perform | 2026-02-03 |
| DA Davidson | maintain | Neutral | Neutral | 2026-02-02 |
| Jefferies | maintain | Neutral | Neutral | 2026-02-02 |
| UBS | maintain | Neutral | Neutral | 2026-01-14 |
| Piper Sandler | upgrade | Neutral | Overweight | 2026-01-07 |
| Wells Fargo | upgrade | Underweight | Equal Weight | 2026-01-05 |
| B of A Securities | maintain | Neutral | Neutral | 2025-12-19 |
| Piper Sandler | maintain | Neutral | Neutral | 2025-12-19 |
| Morgan Stanley | upgrade | Equal Weight | Overweight | 2025-12-15 |
| Stifel | maintain | Hold | Hold | 2025-12-11 |
| Morgan Stanley | maintain | Equal Weight | Equal Weight | 2025-12-04 |
| Piper Sandler | maintain | Neutral | Neutral | 2025-11-21 |
| DA Davidson | maintain | Neutral | Neutral | 2025-11-10 |
| Piper Sandler | upgrade | Underweight | Neutral | 2025-10-31 |
| Evercore ISI Group | maintain | In Line | In Line | 2025-10-31 |
| TD Cowen | maintain | Hold | Hold | 2025-10-31 |
| Stifel | maintain | Hold | Hold | 2025-10-31 |
| UBS | maintain | Neutral | Neutral | 2025-10-31 |
| Stifel | maintain | Hold | Hold | 2025-10-24 |
| JP Morgan | maintain | Neutral | Neutral | 2025-10-20 |
| UBS | maintain | Neutral | Neutral | 2025-10-08 |