DFS Add to watchlist
$200.05 0.43 (-0.21%)
After Hours: $200.05 +0.00 (+0.00%)
Last updated: Apr 15, 2026 22:56
52-Week Range
$200.05
$160.04 $200.05 $240.06

Fundamentals Overview

Discover Financial Services is in the middle of its 52-week range with attractive valuation, trading relatively flat today.

Valuation attractive

P/E 10.5 PEG 0.15 P/B 2.66 P/S 4.91

Intrinsic value (DCF)

-4.6% downside vs price

Profitability

Net margin 23.4%

Risk (Beta)

1.15 — in line vol

Earnings & growth

EPS $19.03 Rev +15.4% Profit -14.5% vs prior qtr

BullzEye Analysis

Our composite tilts Hold on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.

Composite Signal

Sell
Buy
Hold — 39% confidence Risk: Moderate Volatility — Beta 1.15. Diversify and only invest what you can afford to lose.

Supporting (Buy):

Sentiment improving (2 upgrades)

Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.

Key Stats

Market Cap
$50.34B
P/E (TTM)
10.51
EPS (TTM)
$19.03
Dividend Yield
0.35%
52-Week Range
$160.04 - $240.06
Volume vs Avg
N/A
Beta
1.15

About

Discover Financial Services, through its subsidiaries, provides digital banking products and services, and payment services in the United States. It operates in two segments, Digital Banking and Payment Services. The Digital Banking segment offers Discover-branded credit cards to individuals; private student loans, personal loans, home loans, and other consumer lending; and direct-to-consumer deposit products comprising savings accounts, certificates of deposit, money market accounts, IRA certif...
Sector: Financial Services
Headquarters: US
Employees: 21,000
IPO Date: Jun 2007
Beta: 1.15 (More volatile than market)

Ratings & Grades at a Glance

Recent institutional grades: majority upgrades. Current institutional positions: Buy: 7, Equal Weight: 6, Hold: 1, In Line: 2, Market Perform: 1, Neutral: 6, Outperform: 2, Overweight: 2, Sector Perform: 3.

Financial story & AI narrative

Open this tab to load the financial story.

Valuation & Ratios

Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.

DCF vs price: DCF estimate is $190.80; current price is $200.05. That’s a -4.6% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.

Metric Value
Valuation
P/E (TTM) 10.51
DCF value (model) $190.80 (-4.6% vs price)
PEG (TTM) 0.15
P/B (TTM) 2.66
P/S (TTM) 4.91
P/FCF (TTM) 12.63
Liquidity & enterprise
Current Ratio (TTM) 0.18
Quick Ratio (TTM) 0.18
Cash Ratio (TTM) 0.11
Profitability
ROE (TTM) N/A
ROA (TTM) N/A
Revenue growth (YoY) N/A
Net margin (TTM) 23.36%
Gross margin (TTM) 76.15%
Operating margin (TTM) 42.82%
Debt to equity (TTM) N/A

Latest News

News loads when you open this tab.

Price Target, Ratings & Grades

Analyst price targets, consensus, rating snapshot, and institutional grades for DFS.

Analyst Sentiment at a Glance

Sentiment Improving
Buy 7Equal Weight 6Hold 1In Line 2Market Perform 1Neutral 6Outperform 2Overweight 2Sector Perform 3
2 upgrades, 1 downgrade
Price Target Consensus
Current $200.05
Median $138.00
Consensus $142.26
Low consensus $104.00
High consensus $214.00

Stock Grades (Institutions)

Institution Action Previous Grade New Grade Date
Jefferies downgrade Buy Hold 2025-05-07
Truist Securities maintain Buy Buy 2025-04-25
TD Securities maintain Buy Buy 2025-04-24
JP Morgan maintain Neutral Neutral 2025-04-08
Truist Securities maintain Buy Buy 2025-03-21
Truist Securities maintain Buy Buy 2025-01-27
Wells Fargo maintain Equal Weight Equal Weight 2025-01-24
Barclays maintain Overweight Overweight 2025-01-24
RBC Capital maintain Sector Perform Sector Perform 2025-01-24
JP Morgan maintain Neutral Neutral 2025-01-24
JP Morgan maintain Neutral Neutral 2025-01-14
UBS upgrade Neutral Buy 2025-01-13
Barclays upgrade Equal Weight Overweight 2025-01-06
Wells Fargo maintain Equal Weight Equal Weight 2025-01-03
Keefe, Bruyette & Woods maintain Outperform Outperform 2024-12-09
JP Morgan maintain Neutral Neutral 2024-12-09
Evercore ISI Group maintain In Line In Line 2024-10-30
Wells Fargo maintain Equal Weight Equal Weight 2024-10-18
RBC Capital maintain Sector Perform Sector Perform 2024-10-18
Evercore ISI Group maintain In Line In Line 2024-10-07
JP Morgan maintain Neutral Neutral 2024-07-19
Barclays maintain Equal Weight Equal Weight 2024-07-19
RBC Capital maintain Sector Perform Sector Perform 2024-07-19
BMO Capital maintain Market Perform Market Perform 2024-07-19
Barclays maintain Equal Weight Equal Weight 2024-07-09
Jefferies maintain Buy Buy 2024-07-09
JP Morgan maintain Neutral Neutral 2024-07-08
Keefe, Bruyette & Woods maintain Outperform Outperform 2024-07-08
Barclays maintain Equal Weight Equal Weight 2024-04-19
Jefferies maintain Buy Buy 2024-04-19