Fundamentals Overview
Celsius Holdings, Inc. is near the low of its 52-week range with premium valuation, trading relatively flat today.
Valuation premium
Profitability
Risk (Beta)
0.94 — in line vol
Earnings & growth
BullzEye Analysis
Our composite tilts Hold on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.
Composite Signal
Supporting (Buy):
Analyst grade: B- · Sentiment improving (2 upgrades)
Pressures (Sell):
3M vs S&P 500: -43.4% · 3M vs Consumer Defensive sector: -37.5%
Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.
Key Stats
About
Ratings & Grades at a Glance
Overall rating: B-. Recent institutional grades: majority upgrades. Current institutional positions: Buy: 15, Outperform: 2, Overweight: 10, Underperform: 3.
Valuation & Ratios
Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.
DCF vs price: DCF estimate is $-59.69; current price is $33.27. That’s a -279.4% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.
| Metric | Value |
|---|---|
| Valuation | |
| P/E (TTM) | 49.76 |
| PEG (TTM) | 0.9 |
| P/B (TTM) | 6.84 |
| P/S (TTM) | 2.87 |
| P/FCF (TTM) | 29.05 |
| Liquidity & enterprise | |
| Current Ratio (TTM) | 1.73 |
| Quick Ratio (TTM) | 1.38 |
| Cash Ratio (TTM) | 0.52 |
| Profitability | |
| ROE (TTM) | N/A |
| ROA (TTM) | N/A |
| Revenue growth (YoY) | N/A |
| Net margin (TTM) | 5.85% |
| Gross margin (TTM) | 49.62% |
| Operating margin (TTM) | 10.4% |
| Debt to equity (TTM) | N/A |
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Price Target, Ratings & Grades
Analyst price targets, consensus, rating snapshot, and institutional grades for CELH.
Analyst Sentiment at a Glance
Stock Grades (Institutions)
| Institution | Action | Previous Grade | New Grade | Date |
|---|---|---|---|---|
| BNP Paribas | maintain | Outperform | Outperform | 2026-05-26 |
| JP Morgan | maintain | Overweight | Overweight | 2026-05-08 |
| Morgan Stanley | maintain | Overweight | Overweight | 2026-05-08 |
| JP Morgan | maintain | Overweight | Overweight | 2026-05-04 |
| Citigroup | maintain | Buy | Buy | 2026-04-15 |
| UBS | maintain | Buy | Buy | 2026-04-07 |
| Deutsche Bank | upgrade | Hold | Buy | 2026-03-30 |
| Needham | maintain | Buy | Buy | 2026-02-27 |
| Piper Sandler | maintain | Overweight | Overweight | 2026-01-29 |
| JP Morgan | maintain | Overweight | Overweight | 2026-01-29 |
| UBS | maintain | Buy | Buy | 2026-01-14 |
| Needham | maintain | Buy | Buy | 2026-01-07 |
| B of A Securities | maintain | Underperform | Underperform | 2025-12-19 |
| Piper Sandler | maintain | Overweight | Overweight | 2025-12-17 |
| B of A Securities | maintain | Underperform | Underperform | 2025-11-07 |
| JP Morgan | maintain | Overweight | Overweight | 2025-11-07 |
| Citigroup | maintain | Buy | Buy | 2025-11-07 |
| Stifel | maintain | Buy | Buy | 2025-11-07 |
| UBS | maintain | Buy | Buy | 2025-11-07 |
| JP Morgan | maintain | Overweight | Overweight | 2025-10-24 |
| Stifel | maintain | Buy | Buy | 2025-10-24 |
| B of A Securities | maintain | Underperform | Underperform | 2025-10-08 |
| Morgan Stanley | upgrade | Equal Weight | Overweight | 2025-09-30 |
| Piper Sandler | maintain | Overweight | Overweight | 2025-09-08 |
| Truist Securities | maintain | Buy | Buy | 2025-09-08 |
| Needham | maintain | Buy | Buy | 2025-09-05 |
| Jefferies | maintain | Buy | Buy | 2025-09-03 |
| B. Riley Securities | maintain | Buy | Buy | 2025-09-02 |
| UBS | maintain | Buy | Buy | 2025-09-02 |
| Mizuho | maintain | Outperform | Outperform | 2025-09-02 |