Fundamentals Overview
Booking Holdings Inc. is in the middle of its 52-week range with premium valuation, trading relatively flat today.
Valuation premium
Intrinsic value (DCF)
+49.5% upside vs price
Profitability
Risk (Beta)
1.08 — in line vol
Earnings & growth
BullzEye Analysis
Our composite tilts Hold on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.
Composite Signal
Supporting (Buy):
DCF +49.5% upside vs price · Analyst grade: B- · Sentiment improving (1 upgrade)
Pressures (Sell):
3M vs S&P 500: -10.9%
Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.
Key Stats
About
Ratings & Grades at a Glance
Overall rating: B-. Recent institutional grades: majority upgrades. Current institutional positions: Buy: 15, Equal Weight: 4, Hold: 1, Market Perform: 1, Neutral: 1, Outperform: 4, Overweight: 3, Strong Buy: 1.
Valuation & Ratios
Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.
DCF vs price: DCF estimate is $261.44; current price is $174.85. That’s a +49.5% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.
| Metric | Value |
|---|---|
| Valuation | |
| P/E (TTM) | 22.56 |
| DCF value (model) | $261.44 (49.5% upside) |
| PEG (TTM) | 1.72 |
| P/B (TTM) | N/A |
| P/S (TTM) | 4.89 |
| P/FCF (TTM) | 15 |
| Liquidity & enterprise | |
| Current Ratio (TTM) | 1.06 |
| Quick Ratio (TTM) | 1.06 |
| Cash Ratio (TTM) | 0.81 |
| Profitability | |
| ROE (TTM) | N/A |
| ROA (TTM) | N/A |
| Revenue growth (YoY) | N/A |
| Net margin (TTM) | 22.23% |
| Gross margin (TTM) | 100% |
| Operating margin (TTM) | 34.28% |
| Debt to equity (TTM) | N/A |
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Price Target, Ratings & Grades
Analyst price targets, consensus, rating snapshot, and institutional grades for BKNG.
Analyst Sentiment at a Glance
Stock Grades (Institutions)
| Institution | Action | Previous Grade | New Grade | Date |
|---|---|---|---|---|
| Jefferies | maintain | Hold | Hold | 2026-07-14 |
| Wells Fargo | maintain | Equal Weight | Equal Weight | 2026-06-30 |
| BTIG | maintain | Buy | Buy | 2026-05-29 |
| Argus Research | maintain | Buy | Buy | 2026-04-30 |
| Citigroup | maintain | Buy | Buy | 2026-04-29 |
| JP Morgan | maintain | Overweight | Overweight | 2026-04-29 |
| Baird | maintain | Outperform | Outperform | 2026-04-29 |
| Cantor Fitzgerald | maintain | Neutral | Neutral | 2026-04-29 |
| Evercore ISI Group | maintain | Outperform | Outperform | 2026-04-29 |
| BTIG | maintain | Buy | Buy | 2026-04-29 |
| DA Davidson | maintain | Buy | Buy | 2026-04-29 |
| UBS | maintain | Buy | Buy | 2026-04-29 |
| Oppenheimer | maintain | Outperform | Outperform | 2026-04-29 |
| Wells Fargo | maintain | Equal Weight | Equal Weight | 2026-04-29 |
| TD Cowen | maintain | Buy | Buy | 2026-04-29 |
| Barclays | maintain | Overweight | Overweight | 2026-04-29 |
| RBC Capital | maintain | Outperform | Outperform | 2026-04-29 |
| B. Riley Securities | maintain | Buy | Buy | 2026-04-27 |
| UBS | maintain | Buy | Buy | 2026-04-27 |
| Deutsche Bank | maintain | Buy | Buy | 2026-04-21 |
| Wells Fargo | maintain | Equal Weight | Equal Weight | 2026-04-14 |
| B. Riley Securities | maintain | Buy | Buy | 2026-04-10 |
| Tigress Financial | maintain | Strong Buy | Strong Buy | 2026-04-08 |
| DA Davidson | maintain | Buy | Buy | 2026-04-08 |
| BTIG | maintain | Buy | Buy | 2026-04-07 |
| Truist Securities | maintain | Buy | Buy | 2026-04-06 |
| Bernstein | maintain | Market Perform | Market Perform | 2026-04-06 |
| Wells Fargo | maintain | Equal Weight | Equal Weight | 2026-04-01 |
| BTIG | maintain | Buy | Buy | 2026-03-03 |
| Morgan Stanley | upgrade | Equal Weight | Overweight | 2026-02-24 |