AAPL Add to watchlist
$317.31 +0.00 (+0.00%)
Pre-Market: $314.86 2.45 (-0.77%)
Last updated: Jul 15, 2026 10:54
52-Week Range
$314.86
$201.50 $314.86 $323.45

Fundamentals Overview

Apple Inc. is near the high of its 52-week range with premium valuation, trading relatively flat today.

Valuation premium

P/E 37.9 PEG 1.46 P/B 43.49 P/S 10.24

Intrinsic value (DCF)

-52.7% downside vs price

Profitability

Net margin 27.2%

Risk (Beta)

1.1 — in line vol

Earnings & growth

EPS $8.30 Rev -22.7% Profit -29.7% vs prior qtr

BullzEye Analysis

Our composite tilts Hold on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.

Composite Signal

Sell
Buy
Hold — 52% confidence Risk: Moderate Volatility — Beta 1.1. Diversify and only invest what you can afford to lose.

Supporting (Buy):

Analyst grade: B · 3M vs S&P 500: +11.9%

Pressures (Sell):

DCF 52.7% downside vs price

Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.

Key Stats

Market Cap
$4,624.46B
P/E (TTM)
37.94
EPS (TTM)
$8.30
Dividend Yield
0.33%
52-Week Range
$201.50 - $323.45
Volume vs Avg
N/A
Beta
1.1

About

Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple deliv...
Sector: Technology
Headquarters: US
Employees: 166,000
IPO Date: Dec 1980
Website: www.apple.com
Beta: 1.1 (More volatile than market)

Ratings & Grades at a Glance

Overall rating: B. Recent institutional grades: mixed. Current institutional positions: Buy: 7, Hold: 3, Neutral: 6, Outperform: 9, Overweight: 3, Strong Buy: 1, Underweight: 1.

Financial story & AI narrative

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Valuation & Ratios

Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.

DCF vs price: DCF estimate is $149.09; current price is $314.86. That’s a -52.7% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.

Metric Value
Valuation
P/E (TTM) 37.94
DCF value (model) $149.09 (-52.7% vs price)
PEG (TTM) 1.46
P/B (TTM) 43.49
P/S (TTM) 10.24
P/FCF (TTM) 35.8
Liquidity & enterprise
Current Ratio (TTM) 1.07
Quick Ratio (TTM) 1.02
Cash Ratio (TTM) 0.27
Profitability
ROE (TTM) N/A
ROA (TTM) N/A
Revenue growth (YoY) N/A
Net margin (TTM) 27.15%
Gross margin (TTM) 47.86%
Operating margin (TTM) 32.64%
Debt to equity (TTM) N/A

Latest News

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Price Target, Ratings & Grades

Analyst price targets, consensus, rating snapshot, and institutional grades for AAPL.

Analyst Sentiment at a Glance

B Sentiment Mixed
Buy 7Hold 3Neutral 6Outperform 9Overweight 3Strong Buy 1Underweight 1
1 upgrade, 1 downgrade
Price Target Consensus
Current $314.86
Median $325.00
Consensus $324.29
Low consensus $250.00
High consensus $400.00

Stock Grades (Institutions)

Institution Action Previous Grade New Grade Date
Evercore ISI Group maintain Outperform Outperform 2026-06-25
KGI Securities downgrade Outperform Hold 2026-06-22
B of A Securities maintain Buy Buy 2026-06-18
Maxim Group maintain Buy Buy 2026-06-09
TD Cowen maintain Buy Buy 2026-06-09
Rosenblatt maintain Neutral Neutral 2026-06-09
Needham maintain Hold Hold 2026-06-09
Morgan Stanley maintain Overweight Overweight 2026-06-09
Wedbush maintain Outperform Outperform 2026-06-05
B of A Securities maintain Buy Buy 2026-05-26
Tigress Financial maintain Strong Buy Strong Buy 2026-05-14
Evercore ISI Group maintain Outperform Outperform 2026-05-14
Wedbush maintain Outperform Outperform 2026-05-08
UBS maintain Neutral Neutral 2026-05-01
Barclays maintain Underweight Underweight 2026-05-01
TD Cowen maintain Buy Buy 2026-05-01
Rosenblatt maintain Neutral Neutral 2026-05-01
Wedbush maintain Outperform Outperform 2026-05-01
Maxim Group maintain Buy Buy 2026-05-01
Needham maintain Hold Hold 2026-05-01
DA Davidson maintain Neutral Neutral 2026-05-01
Morgan Stanley maintain Overweight Overweight 2026-05-01
Wells Fargo maintain Overweight Overweight 2026-05-01
UBS maintain Neutral Neutral 2026-04-28
Rosenblatt maintain Neutral Neutral 2026-04-21
Wedbush maintain Outperform Outperform 2026-04-21
BNP Paribas upgrade Neutral Outperform 2026-04-17
B of A Securities maintain Buy Buy 2026-04-14
Wedbush maintain Outperform Outperform 2026-03-31
Wedbush maintain Outperform Outperform 2026-03-27